Simplicity is beautiful

There’s been some buzz about a new breed of consumer, the ‘simplifier’. Simplifiers are described as emerging middle-aged shoppers that realize they have too much STUFF, and are now re-evaluating their notions of status, success, and space. Simplifiers sound a lot like ‘awakening consumers’, which I had the good fortune of learning about from The [...]

… I’m back

October was a time of reflection and evaluation. This blog was started as a class assignment; when the class ended I had to ask myself whether I had something worthwhile to contribute to the blogosphere. I think so. Yes I do! That’s the spirit! So cracnatic will be about the following things, in no particular [...]